Technology-Supported Marketing for Sustainable Tourism in the Himalayas

Tourism In The Himalayas

Being termed as the pride of the Asia, the Himalayas is famous for domestic and international tourism. Among many other mountain ranges in the world, the Himalayas is believed as the youngest of its class. The civilisation that emerged surrounding these mountains dates back to the very early of the human history. The Himalayas is so important that without it, the climatic set up of not only the Indian subcontinent but also of entire Asia would change. As believed by the researchers that once the Mount Kailash was the key centre of the world. The Brahmaputra, the Indus, and the Sutlej river systems actually originated from its snowy points. There are archaeological evidences that the very early urban civilisation was emerged in these river valleys that coursed from the Himalayan Mountains. Spectacular cities emerged in the Indus Valley’s Mohenjo-Daro and Harappa. These mountains supposedly cover the world’s one-fifth land surface area but are the habitat of the world’s one-tenth population and supply essential resources to more than half of the global population. The Himalayas Mountains also act as the gene bank of flora and fauna species that are very important for human survival covering forestry, agriculture and mining. Many ethnic groups have turned the Himalayan Mountains as religious and cultural receptacles offering a range of tourist attractions that are completely different from the conventional ones. The folklore, myths, mystery, romance, and adventure in these mountains turn these tourists desperate for engaging in tourism activities in almost all seasons without considering involved risks. Hence there is a case of development but a sustainable development for Himalayas.