Telecommunication Customer Detainment Management

Telecommunication Customer Detainment Management

Jiayin Qi, Yuanquan Li, Chen Li, Yingying Zhang
DOI: 10.4018/978-1-60566-986-1.ch073
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Abstract

This chapter proposes an integrated methodological system of telecommunication customer detainment management, including telecommunication customer churn prediction and strategy formulation of customer detainment management. The formulation of churn customer detainment management strategy includes customer detainment value assessment, customer detainment level determination, enterpriseattribution approach based on customer detainment strategy analysis, evaluation and implementation, and so forth. Future research in this field is discussed at the end of this chapter.

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