Thailand Citizen Centric e-Government Service: Maturity and Challenges

Thailand Citizen Centric e-Government Service: Maturity and Challenges

Jirapon Tubtimhin (Ministry of Science and Technology/International Academy of CIO (IAC), Thailand)
DOI: 10.4018/978-1-4666-1740-7.ch037
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The current ICT master plan has put more attention on the governance factor since there have been lessons learnt during the first master plan implementation: a lack of properly conducted governance caused most project misconducts and less citizen engagement. Therefore e-governance has been underlined both in terms of front and back-end services. Likewise, challenges toward success for the next phase of e-government are to define clearly the governance elements in both vertical and horizontal dimensions. Most importantly, “citizen centricity” is crucial in all those angles to keep the online activities in high record of citizen community attention. Above all, the e-government development efforts must lead the country toward a smarter and more sustainable condition and environment.
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From E-Government To E-Governance

Recent survey of Accenture revealed an important notion of next phase e-Government development which can confirm the UN recommended direction to care for citizens’ value which implies requiring citizens’ participation and engagement. Accenture addressed in its findings that “to date it is about time to move from e-Government to e-Governance”. According to the survey during the event Global Cities Forum in 2009, by Accenture, Institute for Health and Public Service Value, result of the survey (Accenture Institute for Health & Public Service Value Project Team, 2009) indicated that public service value governance is the key factor. New generation of public organization needs to have a framework which implies to include publicly engaged model of governance. The model reflects the following four elements containing governance items which citizen centricity will be key development approach.

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