The Brain as a Market: Understanding Neurological Consumer Responses

Abstract

The integration of quantum AI and neuromarketing heralds a new direction in the analysis and forecast of consumer behavior. MRI and EEG techniques were beneficial in discovering the structural paths involved in decisions, but quantum AI enhances the accuracy and data analysis depth to decoding the underlying consumers' responses. Relatively, this chapter explains the historical development of neuromarketing, incorporating basic ideas in quantum computing and its relevance in marketing. To illustrate this approach we examine real world, practical applications and how these innovative tools are being used to create unique messaging that appeals to the emotions and effective reasoning of the consumer. The chapter also includes discussions on other concerns linked to the utilization of such strong technologies, relating to privacy and autonomy. With quantum AI on the rise for future developments in consumer behavior analysis, it is important for the researchers, marketers, and policymakers to follow a structured approach which is made available in this chapter.