The Comparison of E-Commerce Platform: Selection of Key Analysis Factors

E-Commerce Platforms: Many Characters, Diverse Features

A company success in distribution channels in current market is conditioned by a logistics and a quality of a provided services. Those actions are enabled with bearing the possible lowest own costs. Such functioning of the enterprise can be improved and become more effective by the development of IT system in logistics of the e-commerce, which is enabling unified way for the communication and the collaboration both inside and outside the enterprise (Frąś, Scholz, Olsztyńska, 2017). The e-commerce platform is the specific type of the Internet platforms. Based on the definition of the whole group of platforms, they enable Internet users to interact with each other. Usually they are used to exchange the services, content or products. The main gist of existence of e-commerce platforms is to provide to the customers possibility to buy products of services using the website as a tool. Nowadays, sellers are equipped with a lot of tools, which helps them monitor all the customers onsite behaviours. Using this tools in a proper way can help sellers increase their revenue instantly. It is all about providing the customers the things they really need. Together with the e-commerce market development, more and more markets decides to put all the shopping processes into the Internet. They recognize huge dormant potential of this solution. The opportunity of providing your products to the customers overseas gives your business a chance to a rapid growth. Not only the sellers see a huge potential of e-commerce market, but so do a developers. On the e-commerce market there still more and more solutions for every business needs. Depending on the features we can differentiate following types of platforms: