The Comparison of E-Commerce Platform: Selection of Key Analysis Factors

The Comparison of E-Commerce Platform: Selection of Key Analysis Factors

Katarzyna Grzybowska (Poznan University of Technology, Poland) and Bartosz Sobstyl (Independent Researcher, Poland)
DOI: 10.4018/978-1-5225-9570-0.ch024

Abstract

E-commerce is a fast-growing part of the market. Dynamic development of internet technology and increase of mobile devices popularity gives this branch very good perspective. E-commerce is still young. Trends on it are set by a few websites, which created this market, and which provide still new and innovative solutions to their customers. However, there are still more and more underdogs, who decided to focus on particular niches. This decision gives them a possibility to reach specific audience. More and more entrepreneurs noticed this trend and try to use it for their businesses. However, due to the number of new websites, selection of the proper one is not an easy task. The main goal of the chapter was to select the key factors, which will help entrepreneurs to choose the best platform for their needs.
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E-Commerce Platforms: Many Characters, Diverse Features

A company success in distribution channels in current market is conditioned by a logistics and a quality of a provided services. Those actions are enabled with bearing the possible lowest own costs. Such functioning of the enterprise can be improved and become more effective by the development of IT system in logistics of the e-commerce, which is enabling unified way for the communication and the collaboration both inside and outside the enterprise (Frąś, Scholz, Olsztyńska, 2017). The e-commerce platform is the specific type of the Internet platforms. Based on the definition of the whole group of platforms, they enable Internet users to interact with each other. Usually they are used to exchange the services, content or products. The main gist of existence of e-commerce platforms is to provide to the customers possibility to buy products of services using the website as a tool. Nowadays, sellers are equipped with a lot of tools, which helps them monitor all the customers onsite behaviours. Using this tools in a proper way can help sellers increase their revenue instantly. It is all about providing the customers the things they really need. Together with the e-commerce market development, more and more markets decides to put all the shopping processes into the Internet. They recognize huge dormant potential of this solution. The opportunity of providing your products to the customers overseas gives your business a chance to a rapid growth. Not only the sellers see a huge potential of e-commerce market, but so do a developers. On the e-commerce market there still more and more solutions for every business needs. Depending on the features we can differentiate following types of platforms:

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