The Contribution of Green Tourist Development on Sustainability and Entrepreneurship in the Rural Areas of Greece

Abstract

This chapter explores how green tourism initiatives contribute to sustainable development and entrepreneurial growth in rural Greek communities based on secondary data and case studies analysis. Overall, by promoting environmentally friendly practices, green tourism minimizes ecological footprints and conserves natural resources, ensuring the long-term viability of local ecosystems. Entrepreneurship in green tourism manifests through the establishment of small businesses, such as eco-lodges, farm-to-table restaurants, and adventure tourism services, which capitalize on rural areas' unique natural and cultural assets. These ventures stimulate local economies by retaining profits within the community and reducing economic leakageThe multiplier effects of green tourism extend to infrastructure development, improving transportation, communication, and public amenities, which benefit both residents and visitors.