The Corporate Social Responsibility of the Family SMEs: A Descriptive Analysis in the Context of Tunisia

The Corporate Social Responsibility of the Family SMEs: A Descriptive Analysis in the Context of Tunisia

Zouhayer Mighri (ISIGK, Tunisia & LARTIGE, Tunisia), Sana Ben Ghodbane (IHEC Carthage, Tunisia & LARIMRAF, La Manouba, Tunisia), Mohamed Soufeljil (IHEC Sousse, Tunisia), and Adel Redouane (Faculty of Economics, Commercial, and Management Sciences, Eloued University, Algeria)
DOI: 10.4018/979-8-3693-2045-7.ch079
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Abstract

The social responsibility of business is a topical theme, which is of interest to both the researchers and the leaders of the companies. This paper aims to respond to the following problem: if the family companies adopt CSR then what about the social dimensions to their counterparts among non-family members? The study that the authors conducted with 141 enterprises shows that the adoption of the social responsibility of the small business family is progressive and slow. The authors find that the family SME is characterized by societal choices that differ from those of the non-family business. Our results have a considerable professional contribution. In this paper the authors provide to the manager an analysis of the behavior of leaders in a family SME around their CSR commitments. This paper is organized as follows: first, there is presented an introduction and review of literature and research hypotheses. The third section describes the study's sample and methodology choice where the authors briefly describe the main methods or treatments applied. The fourth section presents the discussion of results, and the last section concludes the study.
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A Summary Of Theoretical Literature

The literature review on the social responsibility of family businesses provides several dimensions that stimulate the appropriation of CSR strategy. Our research proposes studying the effect of small family business characteristics on adopting CSR. Several studies have examined the association that can relate family business characteristics to teheir social responsibility in the context of developed countries without detecting any unanimity on the effect of these characteristics on CSR.

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