The Decisive Role of Intangible Assets in the Development of More Humane and Profitable Organizations in the Post-Pandemic Context

The Decisive Role of Intangible Assets in the Development of More Humane and Profitable Organizations in the Post-Pandemic Context

Janiele Queiroz Mendes Caroba (Caixa Econômica Federal, Brazil)
DOI: 10.4018/978-1-7998-8925-0.ch012
OnDemand:
(Individual Chapters)
Available
$37.50
No Current Special Offers
TOTAL SAVINGS: $37.50

Abstract

This chapter aims to describe the role of intangible assets (trust, love, and well-being) in the development of organizations. After a first approach in which the authors point out distortions of the traditional organizational management models and politics in Brazil, they propose solutions adopted by several companies in construing of humanized models. Based on these successful experiences, they highlight several indicators that demonstrate the profitability of these organizations and their differentials in tackling the post-pandemic economic and social crisis.
Chapter Preview
Top

Methods Of Measuring Results Beyond Financial Statements

If you want to change reality – one powerful way is to change what you measure, how you measure it, and why you measure it. By measuring and making visible more of reality – we can then enter into a deeper dialogue with reality and thus cultivate greater forms of intimacy with it. To successfully navigate the complexity of the 21st. century we need non-reductive and integrative ways of measuring impact and value exchange between individuals and systems. (n.d.)1.

The premise that success is based on the binominal profit and growth prevails in most organizations. According to Sisodia and Gelbs,

The dominant narrative about business remains focused narrowly on generating as much profit and growth as possible. This is done by generating as much revenue as possible, which means selling as many products as possible to as many people as possible at as high a price as you can get away with, whether people benefit from these products or not. Since profit equals revenue minus cost, traditional businesses also look to minimize costs. They do that by spending as little as possible on their people, squeezing their suppliers to the extent that they can, externalizing any costs that they can onto society and the environment, and minimizing the taxes they pay. (2019).

Similarly, Sean Esbjorn-Hargens, specialist in integrative theories for organizations and founder of the “MetaCapitals” theory, was inspired in the previous reflection]. According to this author, there are at least another nine other measurable capitals, namely: health, social, manufactured, intellectual, human, cultural, psychological, natural and spiritual, in addition to financial capital, which he defines as follows:

Complete Chapter List

Search this Book:
Reset