The Decisive Role of Intangible Assets in the Development of More Humane and Profitable Organizations in the Post-Pandemic Context

If you want to change reality – one powerful way is to change what you measure, how you measure it, and why you measure it. By measuring and making visible more of reality – we can then enter into a deeper dialogue with reality and thus cultivate greater forms of intimacy with it. To successfully navigate the complexity of the 21^st. century we need non-reductive and integrative ways of measuring impact and value exchange between individuals and systems. (n.d.)¹.

The dominant narrative about business remains focused narrowly on generating as much profit and growth as possible. This is done by generating as much revenue as possible, which means selling as many products as possible to as many people as possible at as high a price as you can get away with, whether people benefit from these products or not. Since profit equals revenue minus cost, traditional businesses also look to minimize costs. They do that by spending as little as possible on their people, squeezing their suppliers to the extent that they can, externalizing any costs that they can onto society and the environment, and minimizing the taxes they pay. (2019).