The Development of E-Commerce Management for the Book Industry

The Development of E-Commerce Management for the Book Industry

Vanessa Ratten (La Trobe University, Australia)
DOI: 10.4018/978-1-4666-9787-4.ch013

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The e-book market has been increasing on average 20 per cent each year (Just, 2007). In 2010 there has been a significant increase in the use of e-book devices with a number of companies most notably Apple releasing the IPad which is a touch screen tablet that can be used to read books. There are a number of e-book devices on the market including Amazon’s Kindle, Barnes & Noble’s Nook, Sony Reader, Kobe e-Reader, Apple’s IPad and Pandigital Novel. The e-book device market is now a mainstream phenomenon. People have embraced e-book readers as mobile communications have become more popular (Chen & Chang, 2013). Consumers have been attracted to e-book devices like the Kindle as they enable an immediate gratification of buying an e-book in an easy one step process. Whilst other products that have been converted to electronic formats like music have been subject to counterfeiting the transferring of paper books to an electronic format requires a mobile device that can easily produce an e-book replicate of the hard copy.

Key Terms in this Chapter

E-Book Device: A handheld or portable device used to read written material.

Technological Innovation: A new product or service involving knowledge change.

E-books: An electronic source of written information.

Innovation: The creation of a new product or service.

Technological Adoption: The process to explain how a person utilises a technology.

Emotions: The experience of feeling that guides our thoughts.

Belief System: The pressures an individual faces by choosing to behave in a certain manner.

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