The Diffusion and Adoption of a Cloud-Based Enterprise System in Danish Municipalities

The Diffusion and Adoption of a Cloud-Based Enterprise System in Danish Municipalities

Jakob Frisenvang (Capgemini Sogeti, Denmark), Christoffer Ejerskov Pedersen (Capgemini Sogeti, Denmark) and Per Svejvig (Aarhus University, Denmark)
DOI: 10.4018/978-1-4666-6623-8.ch009
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This chapter addresses how Opus, a modified SAP solution delivered as a cloud solution, is interpreted, diffused, and adopted by Danish municipalities. The chapter is based on a theoretical framework using the organizing vision and diffusion of innovation theories. The authors study four Danish municipalities and the vendor of the Opus solution. They tell the history of Opus and analyze how it has diffused into Danish municipalities. The findings are that the diffusion is strongly influenced by regulative, normative, and cultural-cognitive pressures. Institutional processes play an essential part in the early and late diffusion of IS innovations and in the creation and evolution of an organizing vision such as Opus for Danish municipalities. The authors conclude the chapter with a discussion of how Opus as a technology could be categorized and follow this with future research directions.
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Models Of Technological Diffusion

There are various theories and models that relate to the diffusion of technological innovation. Baskerville and Pries-Heje (2001) define complementary models, with an ecological view that centers on conflict and competition in the diffusion setting and a genealogical view that centers on consensus and regulation. Beynon-Davies and Williams (2003) define two alternative viewpoints, called rational and interpretive models. Rational models focus on vendors and consumers, and seek to trace and explain the acceptance of an innovation over time. Interpretive models include other actors such as the computer industry and the media.

Our model of technological diffusion combines the ecological and the genealogical viewpoints by focusing on a single innovation in an organizational field. We focus on the organizations surrounding this innovation (i.e. the industry, consisting of suppliers, consumers and regulatory agencies), and the history of the innovation. To do this we use the Diffusion of Innovations theory of Rogers (2003) and the Organizing Vision theory of Swanson and Ramiller (1997); these provide theoretical lenses for our research. Furthermore we introduce regulative, normative and cultural-cognitive processes as considered by Scott (2008).

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