The Diffusion of Mobile Telephony in Popular Culture

The Diffusion of Mobile Telephony in Popular Culture

Janet Aver Adikpo (Eastern Mediterranean University, Cyprus)
DOI: 10.4018/978-1-5225-8491-9.ch018
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For a long time, popular culture has assumed a central place in the debate on media content and consumption. Popular culture invades the lives of people and influences the attitudes and consumption patterns. With the changing dynamics of society, individuals experience overwhelming impact of messages in form of images, texts, and sounds. Therefore, common cultures with massive appeal are cultivated and become popular, irrespective of style. This chapter on the diffusion of mobile telephony popular culture is built on existing knowledge to draw a background on mobile telephony. Related literature explained the global emergence of mobile technology and established that mobile telephones have diffused in popular culture. While considering the shortfalls and scholarship, the study concluded that technological innovations have contributed to the popularity of mobile phones, and in the same way, the consumption needs of people have made the practices a popular trend.
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The term popular culture simply referred to as pop culture is recorded to have been first used during a speech by Johann Hienrich Pestalozzi in the year 18185. At that time, the term was used in the context of lower class and poor education because these contrasted the elite practices in the society. Eventually, improved economic standards and increase in literacy levels brought about (popularity of entertainment) and necessitated a growing consumer culture. In the early days, the sole element that propelled popular culture was entertainment and this has continued till date.

Over the years, the concept of popular culture has generated debates, yet no single definition is considered universally (Parker, 2011). Several accounts explain popular culture (as the name implies) is a culture that has gained widespread popularity, be it social, economic, cultural, political and otherwise. Notably, popular culture evolves constantly through inter-reliant perceptions and beliefs that influence society and its people over a period of time.

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