The Effect of Innovative Communication Technologies in Higher Education

The Effect of Innovative Communication Technologies in Higher Education

Stavros Kiriakidis (University of Crete, Greece), Efstathios Kefallonitis (State University of New York at Oswego, USA) and Androniki Kavoura (Technological Educational Institute of Athens, Greece)
Copyright: © 2018 |Pages: 12
DOI: 10.4018/978-1-5225-2255-3.ch332

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The aim of this chapter is to: (1) present a review of some innovative communication technologies in higher education and how these are implemented for organizational, marketing and learning processes, (2) illustrate how Information and Communication Technologies (ICTs) may drive the introduction and use of plethora of inventive activities in education.

Current trends in higher education institutions (HEIs) are associated with supplying the student with those learning methods that can lead to skills and contribute to his/her creative and individual thought (Cuenca et al., 2015). At the same time, teaching instructors need to be aware of the know-how in the communication and information technology sectors that can be further employed in different fields of research. In parallel the use of new technologies in the delivery of courses offers HEIs competitive differential advantages.

Financial cutbacks and limited government support for institutions of higher education, led to: (a) either a withering effect for them that shrink or merge in order to survive or (b) find innovative ways to survive and attract new students and audiences as potential users while making connections with the community and firms (Bowen, 2013). The implementation of innovative communication technologies with the use of ICTs via computers, mobile phones, telephone lines to access and manage electronic data on the web allows users to actively participate in the learning process, provides lifelong learning opportunities and offers a competitive advantage to HEIs that have not fully implemented the possibilities on offer. HEIs may further adopt ICTs to communicate and promote their services on offer to attract existing and potential audiences but also to initiate technologies in order to provide the most updated tools for their learning process. Virtual and online learning processes cannot substitute for the physical experience, nonetheless, they may contribute to its enhancement.

For innovation to take place in higher education, the organizational culture of institutions of higher education and leadership should support such initiatives (Zhu, 2015).

This chapter presents an overview of the technological advances that enhance communication and strengthen innovation in higher education. A review of literature along with the use of popular business sources provides an as-is on the topic.

Key Terms in this Chapter

New Technologies as a Marketing Tool: Innovative web based devices that can promote products and services within a specific framework.

Teamwork: Cooperation among a group of people by employing skills and competencies in order to accomplish a specific goal.

Social Skills: Competencies to interact successfully with other people. Innovative communication technologies may contribute to this successful interaction.

Executive Education: Education that aims at mainly providing non-credit education. This can be tailored to the needs of people working in the business environment and/ or aim to acquire further knowledge on a specific topic of interest.

Innovation in Higher Education: Use of innovative tools and methods by academic institutions.

Experiential Learning: Learning that takes place through hands-on experience.

Technology Transfer: The process of transferring skills, technologies, competencies that have been created based on research and can be further utilized to create products and services for the use of many people.

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