The Empirical Study on the Evolutionary Game Based Agricultural Products Supply Chain

3. Data Collection

This investigation was conducted mainly in the form of issuing questionnaires and field random sampling survey. Our insurance of questionnaires went through with the main respondents. Based on Lianshan Town area, they were selected from the reginal farmers, suppliers, vendors, consumers and regulators as well (see Figure 1). Total 278 of 320 issued questionnaires were recovered, and 261 responses were confirmed the valid ones after effective screening. The recovery rate was 86.875% with the effective rate of 81.56%. There were 96 males and 165 females among the effective respondents. After issuing, recovering the questionnaires, and excluding invalid ones through initial screening, and analyzed by SPSS18.0 data analytics software. Subjects of the investigation are mainly farmers, suppliers, sellers, customers, regulators. The proportion and numbers of the respondents are listed in Table 1.