The Ethics of Ad Fraud: A Corporate Responsibility Perspective

Abstract

This chapter will delve into the ethical implications of the prevention of ad fraud. It will explore how businesses can and should respond to the challenges posed by ad fraud, not only from a compliance standpoint but also from an ethical one. The chapter will discuss the broader impact of ad fraud on stakeholders, including consumers, advertisers, and the digital advertising ecosystem as a whole, and propose actionable strategies for companies to adopt ethical practices in combating ad fraud. brief introduction to ad fraud by defining it, and its prevalence in the advertising industry, explaining the cause of it. It will explain its effects on business practices, which include loss of consumer trust, damage to the reputation of the concerned industry, distortion of brand name and image, and reduced ROI; eventually marketers will confront damage to their credibility, audience misrepresentation, and revenue loss. It will also address the importance of overcoming ad fraud from an ethical and corporate responsibility perspective.