The Evolutional Genesis of Blogs and the Integration of Communication Networks

The Evolutional Genesis of Blogs and the Integration of Communication Networks

Alberto Marques (University of Brasilia, Brazil), Ana Carolina Kalume Maranhão (University of Brasilia, Brazil), Daniela Favaro Garrossini (University of Brasilia, Brazil) and Luis Fernando Ramos Molinaro (University of Brasilia, Brazil)
DOI: 10.4018/978-1-4666-5888-2.ch204

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The first stage, which is still a current characteristic of blogs, is the filter phase (Blood, 2000; Granieri, 2005; Malini &Waichert, 2008), whose particularity leads to a usage of bloggers often referring links to various web spaces that they consider relevant to the topics covered in the post. At this moment, even though it happened before the creation of the term weblog, many researchers consider the webpage created by Tim Berners-Lee2, as the first blog.

According to Blood (2000), there was a series of webpages that selected and divulged links to interesting spaces on the web3. “Hence the term 'web' + log, which was used by Jorn Barger to describe the activity of ‘logging the web’” (Amaral, Recuero, & Montardo, 2008). Thereafter, certain usages and social practices began to take shape, based on the habits of web forums and chats.

Key Terms in this Chapter

Social media: Social web services based in ideological principles and technologies. All of them allow the creation of content generated by the user.

Web 2.0: Second-generation Internet services, with the basic principle of using databases and the involvement of users as structuring guidelines for development.

Social Web: Also known as web 2.0, the social web is part of a set of applications or websites with the same characteristics and capabilities that offer users the potential to create content.

Post-Mass Communication: Unlike the massive model, where the sender, the message and the receiver are clearly defined and take their positions, in this communicative model, senders and receivers take alternate roles so that both emit messages in a context of active audience.

Blogs: Webpages that organize their content by reverse chronology. The minimum unit of a blog is a post, which is dated and can be located by a permanent link (permalink).

Socialsphere: The intertwining of online social spheres constituted by online social networking services. In this sphere, blogs are the irradiator pole, which have expanded their practices to new social media services, forming a new social network ecosystem.

Blogosphere: The sphere of blogs that form a network. This junction can articulate micro-blogospheres, and so it can be named, for instance: the technology blogosphere in English.

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