MLA
Bolat, Nursel. "The Functions of the Narrator in Digital Advertising." Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2018, pp. 406-423. https://doi.org/10.4018/978-1-5225-5187-4.ch021
APA
Bolat, N. (2018). The Functions of the Narrator in Digital Advertising. In I. Management Association (Ed.), Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications (pp. 406-423). IGI Global. https://doi.org/10.4018/978-1-5225-5187-4.ch021
Chicago
Bolat, Nursel. "The Functions of the Narrator in Digital Advertising." In Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 406-423. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-5187-4.ch021
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