MLA
Kasemsap, Kijpokin. "The Fundamentals of Customer Relationship Management." Diverse Methods in Customer Relationship Marketing and Management, edited by In Lee, IGI Global, 2018, pp. 44-60. https://doi.org/10.4018/978-1-5225-5619-0.ch003
APA
Kasemsap, K. (2018). The Fundamentals of Customer Relationship Management. In I. Lee (Ed.), Diverse Methods in Customer Relationship Marketing and Management (pp. 44-60). IGI Global. https://doi.org/10.4018/978-1-5225-5619-0.ch003
Chicago
Kasemsap, Kijpokin. "The Fundamentals of Customer Relationship Management." In Diverse Methods in Customer Relationship Marketing and Management, edited by In Lee, 44-60. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-5619-0.ch003
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