The Future of Work: AI and Human Collaboration in Service Marketing Delivery

Abstract

This research investigates the evolving service delivery landscape in the era of artificial intelligence (AI) and other emerging technologies. It delves into the mutually beneficial relationship between AI and human capabilities, illustrating successful partnerships in various sectors, including hospitality, banking, and retail. The chapter utilizes extensive case studies to demonstrate how leading corporations employ AI to personalize customer interactions while also valuing human contributions. Additionally, the chapter addresses ethical considerations in the implementation of AI, emphasizing fairness, transparency, and privacy. Furthermore, the chapter underlines the significance of continuous innovation and adaptation, highlighting key insights and lessons derived from leading organizations. By striking a balance between AI-driven automation and human touch, businesses can create exceptional customer experiences that foster loyalty and growth. As we navigate the future of work in service delivery, it is critical to embrace collaboration, prioritize training, and uphold ethical AI practices for success.