MLA
Grover, Priya, and Sabyasachi Dasgupta. "The Impact of Brand Variance on Gender in FMCG Sector: With a Special Reference to Toothpaste Category." Holistic Approaches to Brand Culture and Communication Across Industries, edited by Sabyasachi Dasgupta, et al., IGI Global, 2018, pp. 24-35. https://doi.org/10.4018/978-1-5225-3150-0.ch002
APA
Grover, P. & Dasgupta, S. (2018). The Impact of Brand Variance on Gender in FMCG Sector: With a Special Reference to Toothpaste Category. In S. Dasgupta, S. Biswal, & M. Ramesh (Eds.), Holistic Approaches to Brand Culture and Communication Across Industries (pp. 24-35). IGI Global. https://doi.org/10.4018/978-1-5225-3150-0.ch002
Chicago
Grover, Priya, and Sabyasachi Dasgupta. "The Impact of Brand Variance on Gender in FMCG Sector: With a Special Reference to Toothpaste Category." In Holistic Approaches to Brand Culture and Communication Across Industries, edited by Sabyasachi Dasgupta, Santosh Kumar Biswal, and M. Anil Ramesh, 24-35. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-3150-0.ch002
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