MLA
Grover, Priya, and Sabyasachi Dasgupta. "The Impact of Brand Variance on Gender in FMCG Sector: With a Special Reference to Toothpaste Category." Gender and Diversity: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2019, pp. 1175-1184. https://doi.org/10.4018/978-1-5225-6912-1.ch059
APA
Grover, P. & Dasgupta, S. (2019). The Impact of Brand Variance on Gender in FMCG Sector: With a Special Reference to Toothpaste Category. In I. Management Association (Ed.), Gender and Diversity: Concepts, Methodologies, Tools, and Applications (pp. 1175-1184). IGI Global. https://doi.org/10.4018/978-1-5225-6912-1.ch059
Chicago
Grover, Priya, and Sabyasachi Dasgupta. "The Impact of Brand Variance on Gender in FMCG Sector: With a Special Reference to Toothpaste Category." In Gender and Diversity: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 1175-1184. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-6912-1.ch059
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