The Impact of Corporate Social Responsibility (CSR) on Firm Performance During the COVID-19 Pandemic: Evidence From Oman

Literature Review

In this area, emphasis will be placed on previous research in the last five years. The majority of the research has determined that CSR and firms’ performance, for example, Ho, Lu, and Lucianetti, (2021) the reason for this study is to study whether and how two company-wide factors temperate the relationship among CSR activities and company performance: the “alignment” of CSR activities, hazard preferences, (PMS). Using review responses from senior supervisors of special Italian corporations and archival data matching on the pecuniary performance of these corporations, the writers explain that the favorable impact of CSR actions on company performance depends on the alignment of CSR with risks, which makes competitive advantages, and the range to which the performance management system is supported to the company for its strategical initiatives. The results indicate that to extractor economic avails from CSR activity, companies’ essential alignment of CSR activity with hazard preferences and depend on a performance management system to beat the causal vagueness among CSR activities and competitive advantage.