The Impact of Improved Organizational Citizenship on Employee Retention

The Impact of Improved Organizational Citizenship on Employee Retention

Kimberley Gordon
Copyright: © 2017 |Pages: 12
DOI: 10.4018/978-1-5225-1049-9.ch079
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Abstract

Organizational leaders sought to reduce turnover by developing a loyal and stable workforce. Workforce stability is frequently expressed in two terms: turnover and retention. Turnover references both the voluntary and involuntary departure of an employee from an organization. Conversely, retention refers to the rate at which employees chose to stay employed by the organization. The organization featured in this study sought to improve retention by boosting organizational citizenship in key peer leaders. The organization's leaders implemented a leadership development program to enhance organizational citizenship. The leaders hypothesized a significant difference would exist in retention rates between the year prior to the development program (2013) and the year immediately following the program (2015). This study compared employee turnover data to determine what – if any – trends occurred.
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Introduction

The stability – and conversely the instability – of a workforce go a long way in determining whether an organization will meet its strategic goals. When management achieves a workforce with little turnover, a number of things are expected: improved organizational citizenship which begets organizational loyalty which begets an organization more likely to achieve both the long-term and short-term goals of its directors and stakeholders. An approach that bolsters commitment through leadership development, therefore, is expected to have a positive impact on workforce stability thus reducing a variety of costs and ultimately delivering a positive return on investment. Thus organizational leaders bent on creating tangible value from training and development endeavors should consider a number of constructs when crafting and executing their employee development strategies.

Human capital management is evolving in the corporate world as a vital component for achieving desired levels of organizational performance (Momin & Mishra, 2015). Knowledge managers are concerned that organizations may experience losses in organizational effectiveness which subsequently creates loss of competitive advantage as the brain drain associated with retiring Baby Boomers gains momentum and human capital is diminished. The repackaging of personnel functions to the strategic role of human capital management is marked by the incorporation of human resource (HR) practices to fuel organizational effectiveness (Jackson, Schuler & Jiang, 2014; Wright, Dunford, & Snell, 2001). As it pertains to high-performance HR practices and the perception of employees, a positive relationship exists between organizational citizenship behavior, affective commitment, and employee retention (Kehoe & Wright, 2013). Further, as it pertains to this chapter’s topic, Manchester (2008) proved the positive impact of employer-sponsored training programs on employee retention in support of organizational commitment.

According to Mahoney and Kor (2015) organizational advancement occurred when core competencies are enhanced through human capital investments. Rodriguez and Ordóñez de Pablos (2003) described human capital and knowledge management as the collection of skills, experiences and knowledge that an individual possesses and that these are of economic value to an organization. Weiss (2015) posited of human capital theory that the value of labor is directly impacted by the extent to which resources are invested in the training of the individual. Burke (2013) believed organizations that engage employees in internal or external developmental experiences reported were said to create value for the organization through employee satisfaction and a better understanding of the function of the components of the organization. Thus understanding how the employee is connected to organizational goals and objectives benefited the employee which in turn benefited the organization.

Instability of an organization’s workforce often results in organizational failure. Thus interventions of all fashions are worth consideration by organizational leaders who strive to remain viable. One such endeavor embraced by organizational leaders to enhance organizational citizenship to reduce turnover and associated expenses is a renewed emphasis on the development of a loyal and stable workforce.

Workforce stability is frequently expressed in two terms: turnover and retention. Turnover references both the voluntary and involuntary departure of an employee from an organization. Conversely, retention refers to the rate at which employees chose to stay employed by the organization. Organizational effectiveness is positively impacted by employee retention – and conversely negatively impacted by employee turnover – since a more experienced workforce would better know and understand organizational and customer goals (Conway & Briner, 2014).

Key Terms in this Chapter

Turnover: Metric and term reflecting employees who leave an organization both voluntarily and involuntarily.

Organizational Citizenship: Employee behavior marked by a blend of altruism, courtesy, conscientiousness and sportsmanship that bolsters an organization’s effectiveness ( Organ, 1988 ).

Workforce Stability: Degree to which workers remain employed with an organization with 100% being optimum stability.

Organizational Commitment: Employee commitment to an organization’s vision, mission and strategic initiatives manifested through the individual’s citizenship and production ( Meyer, Allen & Gellatly, 1990 ).

Cost-Based Approach: A theoretical perspective and approach by organizations to consider all expenses associated with a particular activity when determining the appropriateness of executing said activity.

Return on Investment (ROI): A straight-forward metric to evaluate the efficiency of an investment which may be expressed rudimentarily (did the proceeds/gains exceed the costs) or be expressed elaborately through annual financial reports.

Retention: Metric and term reflecting employees who persist – remain employed -- with an organization.

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