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The Influence of Mobile Devices on the Travel Behavior of Millennials (Gen Y)

The Influence of Mobile Devices on the Travel Behavior of Millennials (Gen Y)

Nikolaos Trihas (Hellenic Mediterranean University, Greece), Maria Soumala (Hellenic Mediterranean University, Greece), and Markos Kourgiantakis (Hellenic Mediterranean University, Greece)
Copyright: © 2023 |Pages: 20
DOI: 10.4018/978-1-6684-6607-0.ch005
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Abstract

The purpose of this chapter is to explore the use of mobile devices (i.e., smartphones, smartwatches, tablets) by Generation Y (Millennials), in the three phases of travel (pre-trip, on-site, post-trip). In order to meet this purpose, a survey was conducted via a structured self-completed questionnaire in a sample of 211 Millennials in Greece. The study's results revealed that Millennials are heavy users of the internet and social media to which they connect daily and spend several hours of the day. Mobile devices are used by Millennials during all three phases of a trip (pre-trip, on-site, and post-trip), however, to different extents and for different purposes. Further, this research showed that Millennials have downloaded many different types of travel-related applications. Special mention is also made of the advantages of mobile devices for travel purposes in the COVID-19 era.
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Background

The use of smartphones and other mobile devices for travel-related purposes has become an area of increasing interest over the past two decades, both for academia and tourism industry. The purpose of this section is to present previous research that focuses on reasons for travelers’ use of mobile devices in different phases of a trip, the degree of use of travel apps, and possible differences in the use of mobile devices by different types of travelers.

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