The Integration of Artificial Intelligence for Advanced Social Marketing Strategies

Abstract

The commercial landscape has undergone a transformation with the advent of artificial intelligence (AI). One of the business streams that is most intensely undergoing this change is social marketing. AI has many important uses in the social marketing industry, understanding customer needs, connecting them with products and services, and influencing people to make purchases. However, businesses are still unable to fully adopt AI-based solutions. This chapter explores the ever-changing field of social marketing and highlights how AI can revolutionize the development of cutting-edge tactics. Through real-world case studies and success stories, the chapter shows how businesses can use AI-driven insights to maximize their social media marketing efforts. In addition, ethical issues and possible difficulties with integrating AI are considered, offering practitioners and researchers a thorough viewpoint. This chapter will provide depth knowledge of how AI alters social marketing tactics and how to cultivate deep relationships with their target market.