The Intersections of Creativity, Technology, and the Mind: How This Applies to Immersive Projects

The Intersections of Creativity, Technology, and the Mind: How This Applies to Immersive Projects

Audri Phillips (Robot Prayers, USA)
DOI: 10.4018/978-1-7998-2433-6.ch007

Abstract

This chapter examines the relationships between technology, the human mind, and creativity. The chapter cannot possibly cover the whole spectrum of the aforementioned; nonetheless, it covers highlights that especially apply to new immersive technologies. The nature of creativity, creativity studies, the tools, languages, and technology used to promote creativity are discussed. The part that the mind and the senses—particularly vision—play in immersive media technology, as well as robotics, artificial intelligence (AI), computer vision, and motion capture are also discussed. The immersive transmedia project Robot Prayers is offered as a case study of the application of creativity and technology working hand in hand.
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What Is Creativity

Michael Grybko, neuroscience research scientist and engineer from the Department of Psychology at the University of Washington defines creativity this way:

In science, we define ‘creativity’ as an idea that is novel, good, and useful. It’s a little broader than the Oxford Dictionary’s definition, where it’s just the ability to create, because that doesn’t really say much. You can create something and it’s not very useful or it just won’t work well. (Grybko, 2016)

Another definition of “creativity” from the Cambridge Academic Content Dictionary states that creativity is: “the ability to produce original and unusual ideas, or to make something new or imaginative.”

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The Creative Process

There have been many studies and theories on creativity and the brain. Creativity doesn't happen in any one region of the brain. Most theories boil down to the fact that creativity depends first on being open to a free flow of thoughts, and secondly on a lack of inhibition. Finally, executive reasoning and logic, are employed to decide which of the creative ideas and thoughts can be useful.

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