The Life Cycles of Destination Life Cycle Models: A Critical Comparison and Synthesis in the Context of Destinations in Asia

The Life Cycles of Destination Life Cycle Models: A Critical Comparison and Synthesis in the Context of Destinations in Asia

Sudipta Kiran Sarkar (Berjaya University College of Hospitality, Malaysia) and Babu P. George (Fort Hays State University, USA & Swiss Management Center University, Switzerland)
Copyright: © 2017 |Pages: 18
DOI: 10.4018/978-1-5225-2078-8.ch011
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Abstract

Product Life Cycle (PLC) has always been a hot topic in the tourism literature. Butler's Tourism Area Lifecycle model and Plog's destination life cycle model have both been applied and analysed extensively in tourism destination development and lifecycle studies. This study attempts to offer a critical conversation on the similarities and differences as well as the strengths and weaknesses of these two widely referred generic models of destination life cycle. It also identifies some recent socio-political, economic, and technological developments that have changed the nature of tourism destination development in many parts of the world and in particular to Asia and the implications of these developments upon life cycles. Based on more recent research, the present authors suggest that the reality of destination development lies somewhere in between, as a resultant of interaction with the processes laid out by Plog and Butler.
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Butler’S Tourism Area Life Cycle (Talc) Model

Butler’s model of tourism destination lifecycle also known as Tourism Area Life Cycle (TALC) is one of the most widely used models in several studies as well as one of the most highly cited (Diedrich& Garcia-Buades, 2009; McKercher, 2005b; Prideaux, 2000). The Tourism Area Lifecycle was first introduced in a paper written in 1980 at an Australian CAUTHE Conference (McKercher, 2005b). The model was significantly based on the theory of product life cycle (McKercher, 2005b).

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