The Marginalization and Exploitation of Women in Media Industry

Abstract

The woman in media is still a face that symbolizes the field of popular culture and hypersexualized naked body, and it is most often presented in the media as a victim. In the last decade, the representation of women and the women`s movement in the media has managed to get some progress. In the media, we will not see Roma women, disabled women, we will not see poor women, because they are not topics that manage to sell media content. The only topic that sells newspapers is the topic of violence against women, first of all because it is a type of secondary victimization, where female identity through media content is again represented as ‘another', and through the identity of the victim. The dead or scorched female body and the continuum of violence satisfy the logic of market capital. The main areas that were highlighted in this research paper are the portrayal of women by the media, the marginalization of women in mass media, the image of women in media, the influence of media on the views of the gender, and the stereotypes of girls and women in the media.