MLA
Wong, Ho Yin. "The Mediating Role of Innovation in Strategic International Marketing." Handbook of Research on Effective Marketing in Contemporary Globalism, edited by Bryan Christiansen, et al., IGI Global, 2014, pp. 27-46. https://doi.org/10.4018/978-1-4666-6220-9.ch002
APA
Wong, H. Y. (2014). The Mediating Role of Innovation in Strategic International Marketing. In B. Christiansen, S. Yıldız, & E. Yıldız (Eds.), Handbook of Research on Effective Marketing in Contemporary Globalism (pp. 27-46). IGI Global. https://doi.org/10.4018/978-1-4666-6220-9.ch002
Chicago
Wong, Ho Yin. "The Mediating Role of Innovation in Strategic International Marketing." In Handbook of Research on Effective Marketing in Contemporary Globalism, edited by Bryan Christiansen, Salih Yıldız, and Emel Yıldız, 27-46. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-6220-9.ch002
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