The Millennial Label: Associated Perceptions and Their Impact

The Millennial Label: Associated Perceptions and Their Impact

Michael J. Urick (Saint Vincent College, USA)
DOI: 10.4018/978-1-5225-9906-7.ch009
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Previous research on aged-based stereotypes in the workforce has often focused on stereotypes held regarding older workers. However, the nature of stereotypes of younger employees and the labels that help reinforce negative perceptions have not been fully explored. The author addresses this gap through a qualitative analysis of two samples: a group of young professionals relatively new to the workforce and a group of more mature professionals with a breadth of experience. This chapter explores three areas: (1) the labels “Millennial,” “Generation Y,” and “Young Professional” refer to younger employees in often negative ways; (2) these labels reinforce stereotypes which can help perpetuate stereotype threat, decreased performance, a negative organizational culture, and a breakdown in interactions and learning among other negative outcomes; and (3) employees can spend a significant amount of time and energy focusing on these labels to minimize their negative impacts.
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Literature Review

In this literature review, I address areas of research related to millennial labels. I start with a review of relevant research on age-based stereotypes. Following this, I present related research on labeling in general.

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