MLA
Gonzalez-Fuentes, Mario. "The Organization of the Future and the Marketing Function: Marketers' Competencies in the Era of Information Technology." Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2018, pp. 1709-1723. https://doi.org/10.4018/978-1-5225-5187-4.ch085
APA
Gonzalez-Fuentes, M. (2018). The Organization of the Future and the Marketing Function: Marketers' Competencies in the Era of Information Technology. In I. Management Association (Ed.), Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications (pp. 1709-1723). IGI Global. https://doi.org/10.4018/978-1-5225-5187-4.ch085
Chicago
Gonzalez-Fuentes, Mario. "The Organization of the Future and the Marketing Function: Marketers' Competencies in the Era of Information Technology." In Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 1709-1723. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-5187-4.ch085
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