The Postpandemic Future of Australian Regional Aviation: How Regional Express (Rex) Navigated the Challenges and Opportunities

The Postpandemic Future of Australian Regional Aviation: How Regional Express (Rex) Navigated the Challenges and Opportunities

Dorothea Maria Bowyer, Walid El Hamad, Ciorstan Smark, Greg Evan Jones, Claire Beattie, Ying Deng
DOI: 10.4018/978-1-6684-2319-6.ch005
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Abstract

This chapter provides an analysis of the journey an Australian regional airline has adopted to navigate the extreme challenges posed by the effect of COVID-19 on the passenger aviation sector. Operating in a deregulated and highly competitive sector characterized by competing stakeholder requirements, this regional airline initially responded to the crisis by ceasing almost all its passenger operations. Simultaneously, the airline proactively lobbied the Australian government on behalf of regional carriers in an attempt to highlight the severity of the crisis. The analysis of the financial reports of this airline presents a stark view of the financial consequences of the global pandemic. Despite the negative financial outcomes they recorded, the regional airline predicts a return to profitability as soon as the impact of their strategic response, supported by government intervention, is realized and as soon as the effect of the pandemic is mitigated by vaccination rates and by a gradual return to COVID-19 normal operations.
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Introduction

This chapter portrays the current impact of the pandemic and government policy on regional aviation in Australia. In the pre-COVID-19 era, regional airports in Australia had already faced multiple challenges in maintaining and managing the infrastructure asset being heavily dependent upon cross-subsidization by local governments, with limited financial resources (Australian Airport Association, 2016). In the previous three decades, there had been a move to privatization of regional and hub airports, and in New South Wales (NSW) the state government gifted regional airports to the local governments, transferring the responsibility of managing these resources to the local communities. Recognized by the Senate Standing Committee on Rural and Regional Affairs and Transport (2019), “the Australian government does not have a direct role in the daily operation, maintenance or development of local aerodromes, which local governments and other organizations generally manage” (p. 6). This has enabled local airports to set their prices, subject to council governance arrangements, and comply with the Competition and Consumer Act 2010. Airlines providing regional aviation services have also faced many challenges pre-COVID-19, including new regulations, unavoidable high fuel and engineering costs, changes in the economic circumstances of regional communities (e.g., those arising from drought), and major industries relocating or closing.

The aviation sector is one of the most affected sectors by the COVID-19 pandemic. This chapter provides the background to regional aviation in Australia and includes a discussion of the impct of COVID-19 from two perspectives. First, the authors address the impact of the pandemic on the traditional paradigm of operating and maintaining airports to serve the public interest, while also maintaining the necessary infrastructure for air service providers to engage in passenger facilitation. The relationship between stakeholders at regional airports is interdependent and symbiotic, as an airport cannot coexist without airlines. Airports were initially established to serve the interests of the community and society; therefore, privatized airports should be publicly accountable to their stakeholders; thus, the importance of stakeholder accountability in regional aviation is highlighted. Second, the authors exemplify the effect of the pandemic on regional aviation stakeholders by the use of a case study of Regional Express (Rex) Airlines to showcase the survival of the fittest concept and how the governments’ assistance has saved it from bankruptcy.

Given the vast geographic nature of Australia and its population distribution, many communities depend on air services. Privatization reforms have resulted in less concentration on pure airport functions and a clustering of different commercial activities (Zakrzewski, 2009). Airports in Australia became natural monopolies through the federal government’s decisions to privatize major hub airports from 1996 to 2002 and gift regional airports to local councils from 1986 to 1991, under the Aerodrome Local Ownership Program. These actions reduced the federal government’s fiscal burden for maintaining the nation’s aviation infrastructure (Bureau of Infrastructure, Transport, and Regional Economics [BITRE], 2008). While regional airports were gifted to local councils, major airports were privatized: Melbourne, Brisbane, and Perth in 1997, 14 further airports in 1998, and finally Sydney airport in 2002. This chapter begins with a background on the privatization of Australian regional airports. Then, the authors investigate (via an analysis of financial reporting and published articles) the effect of COVID-19 on the major Australian regional carrier, Rex. The chapter concludes with how Rex has survived the COVID-19 challenge so far and with some policy suggestions for the future. This chapter acknowledges that some regional air services are provided for commercial purposes (example.g., mining, agriculture or tourism), rather than for the greater access to health, education, and other key services which are important to regional Australians, but cannot be provided locally at a reasonable cost because of the geographic spread of Australia. This is why governments at all levels have an ethical interest in supporting and ensuring reasonably priced flights to and from diverse regional centers in Australia (in the interests of regional Australians’ access to education and health and distributional justice issues, which the authors further discuss in the subsection Sustainable Longevity of Regional Aviation in Australia: Why Is The Government Involved?).

Key Terms in this Chapter

Charter: The transportation of non-RPT passengers and/or cargos service.

Air Ambulance: An airline service to transport sick or injured passengers, especially from remote areas to hub cities’ hospitals.

Domestic Airlines: Airline companies that offer services between major cities and state capital cities.

Rex Community Fare Scheme (CF): A pioneered initiative between Rex and some regional councils to significantly reduce the fare price to encourage travel to regional areas and reduce the burden for the local regional communities.

Regional Airlines: Airline companies that service airports in regional areas which are semiisolated beyond the metropolitan hub and state cities.

JobKeeper: A federally funded job support scheme providing funding to employers to support them in retaining their employees.

COVID-19: Ongoing very infectious global pandemic that started at the end of 2019 and has had its effects on global and domestic social and economic life.

Regular Public Transport (RPT): A general public flight service performed on a fixed schedule and specified air routes for specific fees.

Ansett Collapse: The collapse of Ansett airline in 2002, after 65 years of service. The company was providing its services domestically in Australia and served some destination in Asia during the 1990s.

Qantas: Considered as Australian national carrier, although the company was privatized, and provides international, domestic, and regional services through its subsidiaries, which makes it one of the main competitors for Rex.

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