The Potential of Crowdsourcing in the Health Care Industry

The Potential of Crowdsourcing in the Health Care Industry

Kaushik Ghosh (Lamar University, USA) and Kabir C. Sen (Lamar University, USA)
DOI: 10.4018/978-1-5225-8182-6.ch062
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Crowdsourcing has immense potential in the health care industry as it can tap into a vast global pool of knowledge to solve a wide variety of health care problems. This chapter first categorizes the different problems in the health care industry. It then describes some existing health care services and also discusses the future challenges that a typical crowdsourcing service could face. The chapter emphasizes the potential of crowdsourcing to disrupt old ideas and introduce new ones as well as a make a significant improvement in the social quality for different population groups.
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A Classification Of Health Care Industry Challenges

In February 2002, the then US Defense Secretary, Donald Rumsfeld (2002) used the terms the “known knowns,” the “known unknowns” and the “unknown unknowns” when discussing the situation in Iraq. Later, philosopher Slavoj Zizek (2004) added another term, the “unknown knowns” as a fourth classification. While, both Rumsfeld and Zizek used the terms to discuss the US involvement in Iraq, this classification scheme is used as a springboard in our chapter to classify the myriad problems facing the global health care industry. These four classes allow us to evaluate the different types of challenges facing the health care industry and help evaluate how modern methods of knowledge sharing in crowdsourcing can provide solutions to these problems.

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