The Power of Place: Geographical Indicators as a Marketing Tool in Indian Tourism

Abstract

Geographical indicators (GIs) promote tourism by highlighting regional characteristics and local product cultural significance. This chapter looks at Indian tourism marketing with GIs. Indian GIs like Darjeeling Tea, Kanjeevaram Silk, and Basmati Rice are defined, important, and statused. The chapter discusses how GIs promote regional identity and attract tourists seeking authentic, place-based experiences. It examines how GIs can boost destination branding, product differentiation, and sustainable tourism. This chapter discusses successful tourism GI applications and marketing campaigns using case studies. It addresses GI marketing issues like misuse, brand dilution, and quality control and offers solutions. The chapter discusses innovative trends like digital marketing, virtual tours, and regional collaboration. These opportunities help destinations increase appeal, attract niche markets, and promote sustainable tourism. The chapter illustrates how GIs boost tourism and regional development.