The Purpose of Communicating Archaeology

Abstract

The design of effective communication tools for archaeology begins by understanding why it is needed. Society has a strange perception of all that is archaeological. Improving the knowledge of the archaeological heritage serves to guarantee its preservation for future generations and to allow its conscious fruition. Archaeological heritage is part of the landscape where people live, being a co-builder of it. It is therefore necessary to investigate the characteristics of different fruitions to identify communication deficits and create the conditions to compensate them, in cooperation with many professionals.