The Road to Smart Banking: Opportunities and Challenges for the Next Generation

The Road to Smart Banking: Opportunities and Challenges for the Next Generation

K. R.Pundareeka Vittala (ICFAI Foundation for Higher Education, Off Campus Center, Bangalore, India), V. Hemamalini (SRM Institute of Science and Technology, Chennai, India), R. Seranmadevi (Christ University, Bangalore), and Amit Kumar Tyagi (National Institute of Fashion Technology, New Delhi, India)
DOI: 10.4018/979-8-3693-6200-6.ch002
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Abstract

The banking landscape is rapidly evolving, driven by technological advancements and changing consumer expectations. The emergence of smart banking represents a paradigm shift in the industry, promising enhanced efficiency, personalized services, and seamless user experiences. This paper delves into the opportunities and challenges presented by the transition to smart banking, focusing on the next generation of financial services. Firstly, it examines the opportunities that smart banking offers, including improved accessibility, real-time insights, and tailored financial solutions. By harnessing data analytics, artificial intelligence, and blockchain technology, banks can deliver personalized services that anticipate and meet customer needs. Moreover, smart banking facilitates financial inclusion by reaching underserved populations and offering innovative products and services.
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