The Role of Artificial Intelligence in Ad Fraud Detection in the Blockchain and Programmatic Advertising Ecosystem

Abstract

The role of artificial intelligence (AI) in ad fraud detection within the blockchain and programmatic advertising (PA) ecosystem is becoming increasingly crucial. As digital advertising continues to evolve, the complexities and scale of real-time transactions pose significant challenges for advertisers and publishers. Ad fraud, including click fraud, results in substantial financial losses, projected to reach $172 billion by 2028. AI technologies, such as machine learning and deep learning, have proven effective in identifying fraudulent activities and enhancing the accuracy and reliability of ad campaigns. Additionally, blockchain technology offers transparency and security by recording and verifying each ad interaction, ensuring data integrity and trust. This book chapter explores the significance of AI and blockchain in addressing ad fraud, highlighting their potential to transform the digital advertising landscape and improve the efficiency and effectiveness of advertising investments.