The Role of Benchmarking in Managerial Performance

The Role of Benchmarking in Managerial Performance

Alina Stanciu (1 Decembrie 1918 University, Romania) and Ana-Maria Ifrim (Titu Maiorescu University, Romania)
DOI: 10.4018/978-1-5225-8356-1.ch024

Abstract

Benchmarking is one of the methods of widespread use in practice and in management theory, benefiting from continuous development. This article intends to identify and analyze the perspective of benchmarking in romanian smes from the perspective of quality, cost, effectiveness, and customer satisfaction. The results show that for many romanian organizations, benchmarking is still a little overlooked, on the one hand because of the lack of necessary financial resources, on the other hand, of a poor awareness of the importance of these investments in the medium and long term.
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Background

Today, organizational culture is one of the concepts of widespread use in practice and in management theory, benefiting from continuous development (Cameron & Quinn, 2011). Specialists are currently trying to explain and demonstrate the role of organizational culture in increasing the efficiency, performance and competitiveness of the firm (Barney, 1986; Lim, 1995; Denison, 1990; Hartnell, Ou & Kinicki, 2011; Schneider & Somers, 2006; Tong & Arvey, 2015).

In Romania we identify mainly two types of organizational cultures: bureaucratic culture and entrepreneurial culture.

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