The Role of Local Governments in City Branding

The Role of Local Governments in City Branding

Emel Gonenc Guler (Trakya University, Turkey)
DOI: 10.4018/978-1-5225-1793-1.ch035
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Local governments provide a range of local services, preserve the life and liberty of residents, creating space for democratic participation and civic dialogue, supporting market-led and environmentally sustainable local development. City branding supplies the principles for the city developing policy to sustain the local development. In other words, city branding means being powerful to face the increasing wild competition for resources, investment and tourism facilities, both for addressing crucial social issues and cultural variation. The main objective of this study is to highlight the role of local governments and to emphasize the various destinations “bodies” used in the branding process in different administration systems. Although there are many different destination branding strategies over the world, the city branding success cannot be performed without the strong participation of the local governments.
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The Definition And The Concepts Of Local Government

The economic liberalism, globalization and more recently the economic crises are generally the phenomena leading to changes of territorial administrative practices.

The local government process has started because of the United Nations’ negotiations about the local environment and development in 1970s. This platform had explained the importance and the performance of the local administration on the infrastructural and local administrative structures of the UN countries. Stockholm Conference in 1972 was the starting point for these efforts and made a strong effect on The Rio Environment and Development Conference and Rio Charter in 1992.

The concept of Global Agenda 21 that was a global plan for the 21st century was realized. Each country had to prepare its own Global Agenda and Local Agenda 21 plan at a local administration level. Turkey, for example, completed its National Agenda 21, finished its report in 2000 under the control of The Environment Ministry, and put Local Agenda 21 directions to practice in various local governments with the Project financed by the UN (Danis & Albayraktaroglu, 2009, p. 91).

Local government is generally defined, as “a sub-national level of central government, which has jurisdiction over a limited range of state function, within a defined geographical area which is part of a larger territory” (Miller, 2002, p. 3).

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