The Role of Social Media in the Fight Against Gender Violence

The Role of Social Media in the Fight Against Gender Violence

Katharina Miller, Muhammet Demirbilek
Copyright: © 2023 |Pages: 10
DOI: 10.4018/978-1-6684-8893-5.ch006
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Gender violence is a pervasive global issue that demands urgent attention and action. Social media platforms have emerged as powerful tools in the fight against this form of violence, providing opportunities for awareness raising, advocacy, and support. It enables individuals and organizations to share information, personal stories, and resources related to gender violence. It serves as a platform for survivors to break their silence, share their experiences, and find solidarity. Social media campaigns raise public awareness, challenge societal norms, and encourage discussions surrounding gender-based violence, fostering a sense of collective responsibility. Social media plays a crucial role in the fight against gender violence, providing a space for survivors, activists, and advocates connecting and educating. This chapter explores the role of social media in the fight against gender violence, focusing on its impact on awareness raising, survivor support, and community mobilization.
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Social media is a tool for communicating, sharing information and connecting people with each other. Today, the widespread use of the Internet, especially social media, has emerged as an alternative medium that women can use to seek their rights and express themselves. Social media can play an important role in empowering women and protecting their rights. From the “MeToo” movement to the Women's March, social media has been sed in many areas for women to express themselves and seek their rights. Thus, social media has provided women, women's rights violations and women's movements with the opportunity to capitalize on the unique awareness-raising potential of social media.

One of the most important ways in which social media has influenced women's rights is by giving women a platform to talk about issues once considered taboo. With the rise of social media, women can share their stories of harassment, abuse and discrimination. For example, the #MeToo movement has brought to light the extent of sexual harassment and assault that women face in their daily lives. Women from all communities of society can share their stories through social media and create a collective voice for change.

Social media plays a vital role in promoting gender equality and challenging traditional gender roles. Women can raise awareness and use social media by creating hashtags to exhibit their skills and talents, challenge gender stereotypes, end violence and discrimination, and demand equal opportunities. For example, by launching social media campaigns such as #LikeAGirl, #WomenInSTEM and #WomenInLeadership, they can highlight their achievements, raise awareness and claim their rights (Gianniri, 2021). Another important way in which social media empowers women is through its use as a platform for activism and rights advocacy. Women can use social media to raise awareness on issues that affect them, such as reproductive rights, equal pay and access to health care. Through social media, women may be able to connect with activists in their own countries, around the world, organize events, and create a space for collective action. Social media can be used to make women’ voices heard and seek their rights such as equality, freedom, rights, bias, and stereotype.

However, in addition to the advantages of social media channels in terms of women's rights, there are also negative aspects in terms of digital violence against women. The anonymity of social media channels can sometimes lead to cyberbullying and online harassment (Cybersafe, 2021). Especially women who are outspoken about their views or have a large following are often the target of online harassment.

Key Terms in this Chapter

Digital Violence: Digital violence refers to actions or words that inflict harm through the misuse of digital technologies.

Misogyny: Misogyny refers to the hatred or dislike of women.

Online Harassment: Online harassment the use of information and communication technologies by an individual or group to cause harm to another person.

Cyberbullying: Cyberbullying refers to electronic bullying, Internet bullying, cyber aggression, online bullying.

Social media: Social media refers to a tool for communicating, sharing information and connecting people with each other.

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