MLA
Topsümer, Füsun, and Dincer Yarkin. "The Strategic Planning Process of Social Media Advertising in the Context of Integrated Marketing Communication." Politics and Social Activism: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2016, pp. 328-339. https://doi.org/10.4018/978-1-4666-9461-3.ch016
APA
Topsümer, F. & Yarkin, D. (2016). The Strategic Planning Process of Social Media Advertising in the Context of Integrated Marketing Communication. In I. Management Association (Ed.), Politics and Social Activism: Concepts, Methodologies, Tools, and Applications (pp. 328-339). IGI Global. https://doi.org/10.4018/978-1-4666-9461-3.ch016
Chicago
Topsümer, Füsun, and Dincer Yarkin. "The Strategic Planning Process of Social Media Advertising in the Context of Integrated Marketing Communication." In Politics and Social Activism: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 328-339. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-4666-9461-3.ch016
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