The Strategic Transformation Journey of AlMaarefa University: Navigating New Horizons

Abstract

In an era marked by rapid technological advancements and dynamic educational shifts, AlMaarefa University (UM) stands out as an innovative institution with strategic foresight. Since its founding in 2009, UM has consistently articulated and updated its strategic objectives. Recently, the university has unveiled a comprehensive transformation plan spanning from 2022 to 2026, as presented in this chapter. Aligned with Saudi Arabia's Vision 2030 and the United Nations' Sustainable Development Goals, this plan outlines UM's continuously forward-thinking evolution. It transitions from a strategic blueprint to a transformational mindset, solidifying UM's position as a leader in higher education. The chapter also highlights groundbreaking achievements two years into the plan, emphasizing UM's commitment to educational and research innovation. Additionally, it introduces a cutting-edge methodology for prioritizing strategic goals and executive projects, rooted in multi-criteria decision-making and project management principles.