MLA
Aragonés-Jericó, Cristina. "The Transfer from a Major Sport Event to a Sponsoring Brand: Vision of the Sport Tourist." Strategies in Sports Marketing: Technologies and Emerging Trends, edited by Manuel Alonso Dos Santos, IGI Global, 2014, pp. 255-277. https://doi.org/10.4018/978-1-4666-5994-0.ch016
APA
Aragonés-Jericó, C. (2014). The Transfer from a Major Sport Event to a Sponsoring Brand: Vision of the Sport Tourist. In M. Dos Santos (Ed.), Strategies in Sports Marketing: Technologies and Emerging Trends (pp. 255-277). IGI Global. https://doi.org/10.4018/978-1-4666-5994-0.ch016
Chicago
Aragonés-Jericó, Cristina. "The Transfer from a Major Sport Event to a Sponsoring Brand: Vision of the Sport Tourist." In Strategies in Sports Marketing: Technologies and Emerging Trends, edited by Manuel Alonso Dos Santos, 255-277. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-5994-0.ch016
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