The Theory Behind the Economic Role of Managing the Strategic Alignment of Organizations while Creating New Markets

The Theory Behind the Economic Role of Managing the Strategic Alignment of Organizations while Creating New Markets

Sam Lubbe (Cape Technikon, South Africa)
Copyright: © 2003 |Pages: 26
DOI: 10.4018/978-1-59140-043-1.ch005
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Abstract

Over the past couple of years, the Internet has taken off and organizations will soon reap economic benefits on it. E-commerce will therefore hopefully emerge as an efficient yet effective mode of creating new markets although most managers still doubt the economic impact and profitability it has. Enabled by global telecommunication networks and the convergence of computing, telecom, entertainment and publishing industries, e-commerce is supplanting (maybe replacing) traditional commerce. In the process, it is creating new economic opportunities for today’s businesses, creating new market structures. Managers of tomorrow must therefore understand what e-commerce is; how the approach to this concept will be; and how it will affect the economic position of the organization.

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