A Three-Tiered Approach to Global E-Commerce: Experiences of Nu Skin International

A Three-Tiered Approach to Global E-Commerce: Experiences of Nu Skin International

David Paper (Utah State University, USA) and Ken Tingey (OpenNet Corporation, USA)
Copyright: © 2006 |Pages: 19
DOI: 10.4018/978-1-59904-405-7.ch026
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Abstract

This case study uses a three-tier networked enterprise model developed to facilitate better understanding and management of global business requirements in E-commerce and describes how one organization, Nu Skin deals with management of people and resources in the context of a global, networked enterprise.

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