Abstract
The aim of this chapter is to propose the concept of total tourism experience (TTE). In the current digital environment, this implies new visions on tourism research and operation. In this atmosphere, the experience of each tourist is structured according to a value chain composed of travel, accommodation, restaurant, entertainment and leisure, safety and health, access to goods, and complementary services. COVID-19 had a significant impact on the behaviour of tourism players. Heritage (natural and cultural resources) sustaining the tourism value chain is an asset worthy of special attention due to its finiteness, namely regarding the world heritage icons because its economic and social effect is revealed by each country's GDP. The pandemic destabilised the global tourism system. In this context, opportunity responses emerged. New opportunities for relaunching tourism were opened up, and thus, the TTE proposal is a timely contribution in the range of necessary, qualifying, challenging, innovative responses.
TopMethodology
In this methodology, the Tourism Laboratory is a participant observer which in this Team mobilises the Authors' collaborative knowledge because the TTE model in its essence inspires experiences, memorable moments and collaborative work in the production of tourism programmes.
Key Terms in this Chapter
Public administration: Management of the territory at the local, regional, and national scales through respect for the constitutional and public policies of each elected government.
Sustainable Development: The process of developing something new and causing little or no damage for the environment, society, and economy and therefore able to continue for a long time.
Attractive: Results, in tourism, in something that has interest or utility to attract travelers to a tourist destination.
Culture: The habitats, traditions, and beliefs of a country or group of people and, thus, we can consider that there is a tourist culture.
Total Tourist Experience (TTE): It results from the connection between six inseparable factors for the complete tourist experience: 1) travel; 2) accommodation; 3) restoration; 4) entertainment and leisure; 5) safety and health; 6) access to complementary goods and services.
Territory: Land that is owned or controlled by a particular country with their public administration.
Tourist Routes: Delineation on map of a few or middle and long distance, that tourist buying and consumes (on foot or by other means of travel).
Experience: Something that someone does, sees, feels, and shares with others (or not) and integrates into their culture.
Touristification: Planning and process of transforming a territory's endogenous resources into attractions for tourist and cultural consumption.