Tourism Perspectives and Potential among BRIC Nations

Tourism Perspectives and Potential among BRIC Nations

Vikrant Kaushal (Central University of Himachal Pradesh, India) and Suman Sharma (Central University of Himachal Pradesh, India)
DOI: 10.4018/978-1-5225-0708-6.ch008


Culmination of Second World War more than half a century back was typically characterised by the economic growth and prominence that several western countries achieved. However, the much anticipated shift in the focus is expected to occur in coming decades and the group of countries, popularly known as the BRICs is speculated to emerge stronger in the race of economic dominance. This chapter is a work on BRICs and discusses about the partner countries with attention on the tourism sector. Given the limitation of any chapter in presenting comprehensive perspective, this work briefly, yet judiciously muses over tourism performance and viewpoints, economic highlights of BRIC member countries and to substantiate on the tourism potential in terms of major tourism resources the discussion has been limited to prominent UNESCO World Heritage Sites among the BRIC nations.
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Located in the South American continent Brazil boasts of a large landscape with diverse ethnicities, picturesque beaches and a blend of tradition and modernity. It is often referred to as a country with developing economy and love for football. A travel enthusiast would undoubtedly associate Brazil with the lively lifestyle and celebrations that give this country a unique identity. Most common language is Portuguese that came with the early settlers from Portugal in Europe, however English, Spanish and French are also spoken to various degrees. The prominent religion is Christianity as most of the people are Roman Catholics. In terms of area Brazil is the largest country in South American continent yet the population is mostly concentrated in the coastal part leaving the extreme interiors less inhabited. The temperatures in most of the regions remain similar without going to extremes and rains are frequent, this supports the dense green vegetation in Amazonian basin. Brazil is famous for the coffee, sugar and rubber production. The Brazilian flag consists of a blue circle in a yellow coloured rhombus with twenty-seven white stars representing the night sky over Rio de Janeiro. The rhombus lies on the green field and at the centre within the blue disc is written the motto of the country that reads “Ordem e Progresso” which means “Order and Progress” when translated to English.

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