Tourism Promotion through Web

Tourism Promotion through Web

Nilanjan Ray, Dillip Kumar Das, Somnath Chaudhuri
Copyright: © 2014 |Pages: 11
DOI: 10.4018/978-1-4666-6232-2.ch013
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This chapter studies the application of information technology in tourism promotion, particularly through Internet. In the context of tourism management, this chapter penetrates different usage of Web technology to disseminate maximum level of information for tourism promotion. This chapter is designed to determine the conditions of Websites as well as application of different application of Web technology like Virtual Reality (VR), CRS, etc. used in tourism promotion to identify the obstacles faced in this type of promotion via Web. The chapter adopts a survey from 200 respondents. Collected data is analyzed through different statistical tools like correlation analysis, simple average method, and Cronbach Alfa for reliability of the data. The results show that tourism promotion through the Web helps to increase competition as well as tourism demand if Web design helps to disseminate information about the tourism offers to the tourists' desire. Both sexes consider the Website design as a means helps to ensure the information veracity of tourism offers. The chapter recommends continuing development of the role of tourism promotion through the Internet in spreading information about tourism offers, so as to achieve the greatest possible benefits. This study also indicates how to develop and upgrade Web for promotion of tourism information and offer better tourism service excellence, while promoting less popular tourist spots.
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Survey Of Existing Literature

Tourism is now one of the fastest growing smokeless industries. It is also an interdisciplinary sector. A more technical definition of tourism was provided by Prof. Hunziker and Kraf (1942), tourism is the totality of the relationship and phenomena arising from the travel and the stay of strangers, provided that the stay does not imply the establishment of the permanent residence and is not connected with a remunerated activity. Tourism is a hybrid industry since even though it is dominated by the provision of information; essentially it is about a physical product Driver J. (1999). Technology behind the modern information society, particularly by the way of the Internet, has bought about four key changes for the way in which business is conducted Cheng C. and Piccoli G.(2002).These changes which apply equally to the tourism sector. The ability to turn ideas into marketable innovation for a wide range of customer, with reduced buyer search costs and costs of access to market, Increased speed to market and access to new product offerings via. Internet, Changed processes and sharing of information within and between organizations, a shift in the balance of power between suppliers and customers due to the increased availability of information.

In the area of tourism, tourist information search has mainly focused on the uses of various information sources Gitelson, R.J., and Perdue (1987), Chervenak, L (1993). The tourism industry can be seen as one of the first business sectors where business functions are almost exclusively using information and communication technology Galloway, L, et al. (2004). Information mechanism leads to the establishment of specific product distribution. Online technologies within the tourism industry have significantly impacted on communications, transactions and relationships between the various industry operators and with the customer, as well as between regulators and operators .The Internet provides many advantages in the tourism industry,. Technology behind the modern information society, particularly by way of the Internet, has bought about four key changes for the way in which business is conducted Cheng C. and Piccoli G. (2002).

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