In his study of economic history, Joseph Schumpeter (Schumpeter, 1975) described the process of major technological change as “creative destruction.” The convergence with IP is changing the strategic business model of Telecoms operators since they are not dealing with Telecoms specific and proprietary technological infrastructure any more. The new messaging model extends beyond the traditional SMS and MMS protocols to include the complexity of IP messaging systems. As a result, Telecoms operators are faced with the same problems as those of the IT departments, which are typically challenges of commoditisation, scaling resources, Information Technology management (IT and Cyber Parks) and efficient operational management. Telecoms operators are required to change their ways and culture of operating their business to include the aspects of economics, cost and earned value management of the IP technological models into their organisations.