Towards Constructionist Organizational Date Mining (ODM): Changing the Focus from Technology to Social Construction Knowledge

Towards Constructionist Organizational Date Mining (ODM): Changing the Focus from Technology to Social Construction Knowledge

Isabel Ramos (Universidade do Minho, Portugal) and João Álvaro Carvalho (Universidade do Minho, Portugal)
DOI: 10.4018/978-1-59140-134-6.ch020
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Abstract

This chapter addresses the definition of organizational data mining (ODM) practices that leverage knowledge creation in organizations. It argues that knowledge resides in human minds and it is created by the continuous action and interaction happening in specific social contexts. Knowledge has a rational and an emotional foundation. When represented, knowledge becomes information that shapes the action and interaction by which individuals and communities create their specific knowledge. The purpose of this chapter is to highlight the advantages of adopting a constructionist approach and to present some constructionist guidelines to assist the definition of ODM practices that leverage knowledge creation in organizations.

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