Towards Understanding the Successful Adoption of Blog-Based Knowledge Management Systems: A Socio-Psychological Approach

Towards Understanding the Successful Adoption of Blog-Based Knowledge Management Systems: A Socio-Psychological Approach

Joowon Park (Korea Advanced Institute of Science and Technology, South Korea), Sooran Jo (Korea Advanced Institute of Science and Technology, South Korea) and Junghoon Moon (Korea Advanced Institute of Science and Technology, South Korea)
DOI: 10.4018/978-1-60960-783-8.ch706

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Background

Blogging is known to enhance information diffusion and knowledge sharing between users (Gruhl, Liben-Nowell, Guha, & Tomkins, 2004). Although the content of most blogs is personal, there are many topic-oriented blogs related to specific interests or to business promotions. In this regard, blogs are sometimes used by organizations as educational or knowledge management tools (e.g., blogs at Sun Microsystems), and this type of blog use is growing (Cayzer, 2004; Maag, 2005).

Because blogs are relatively low cost and easy to maintain, the employment of blogs in the business world is growing. Currently, organizations are using blogs for internal information sharing and knowledge management applications (Ives & Watlington, 2005; Wagner & Bolloju, 2005). Blogs can be viewed as a technology (King, 2007) and a communication channel (Holt, 2005). Information shared within corporate blogs may include: industry or company news, strategy brainstorming, activities within specific department, and the sharing of customer related information (Holtz, 2005).

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